CV
WORK EXPERIENCE
Digital Life research group
Product Designer
Apr 2023 - Feb 2025
Over 11% of older adults worldwide have sarcopenic obesity. At AUAS, in collaboration with four other European partners, we developed a diet and exercise intervention through a mobile application.
Conducted UX research, from planning and interviews to synthesis and insights, in collaboration with the project manager, scientists, and other stakeholders.
Streamlined user flows, reducing time on task within 3 months by redesigning the 'goal setting' and 'planning' flows based on user feedback.
Enhanced the System Usability Scale (SUS), leveraging user insights from usability tests.
Reformed the UI, resulting in a light and clear design, as demonstrated in usability tests.
Facilitated the implementation of the new design as a research tool across 5 European countries, providing data-driven insights for the development team.
National Health Service (NHS)
Product Designer
Feb 2023 – May 2023
I collaborated with a design team at Master Digital Design to address the urgency of reducing the London ambulance's time to treatment.
Developed a user-centric dashboard layout with an 80% approval rate among care professionals within 3 months through iterative design and feedback from the stakeholders.
Conducted clinician AI adoption research, defining the potential iterations on the AI section.
Streamlined the design process by identifying workflow barriers through ideation sessions with stakeholders, enhancing efficiency.
Assessed by both the Floda 31 partner agency and the NHS, our design excelled compared to other proposals and was chosen for a pilot implementation in London.
Testady
UX Researcher
Jun 2021 - Jul 2022
Testady is the first Iranian human insight and user-testing platform built to assist businesses in getting direct insights from their audience.
Designed and conducted usability tests on products in a diverse range of industries (Fintech, Cloud Computing, Health-tech, Hospitality, etc.)
Identified and prioritized usability problems through calculating severity scores and crafted reports to inform their product teams accordingly.
EDUCATION
MSc in Digital Design
Hogeschool van Amsterdam
GPA: 8.5/10
Bachelor's in Architectural Engineering
Shahid Beheshti University
GPA: 3.8/4
PROJECTS
Feelinks
Feb 2023 - Present
Feelinks is a dedicated platform designed to foster connections, shared experiences, and emotional support among the partners of people with a spinal cord injury (SCI).
Holistically led the product from initial research to MVP, ensuring a user-centric approach.
PAYPAL
Nov 2024
This project began with a personal frustration that sparked a deeper inquiry.
There was a 67% increase in user satisfaction as the experience rating rose from 5.2/10 to 8.7/10.
100% Fee Comprehension: All users correctly identified transaction costs before confirmation (up from 30%).
LANGUAGE
Farsi: Native
English: C1
Dutch: A2
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